An introduction to marketing

An introduction to marketing

£30.00Price

This short course is aimed at professionals who have recently taken on responsibility for marketing, are planning on taking on responsibility in the future, or are interested in an overview of how organisations market their products and services to potential customers. You will be introduced to the four P’s of marketing: Product, Place, Price, and Promotion, as well as the marketing mix, market research, and segmentation, amongst other aspects of marketing.

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